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EpsilonTal's Newsletter

EL AL | New CEO: From CAL to the Cockpit — Why This Leadership Shift Matters

EL AL appoints a new CEO, CFO, and Matmid FFP CEO — signaling its shift toward becoming a financial institution

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EpsilonTal
Sep 25, 2025
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Disclaimer: As of the publish date, I hold a share of EL AL. This post is for information purposes only. I may buy or sell at any time without further notice. Not advice or a call to action.

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Management changes are trivial, but in EL AL’s case, they could reshape the balance between aviation and finance [Share price: 1,486 at the time of writing].

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In this post:

  • CAL’s* CEO joins EL AL: a game-changer for the 2026 negotiations.

  • CFO shift: new CFO appointed from within.

  • Matmid’s new CEO: loyalty growth and $31m profit in H1 2025.

  • EL AL’s bigger play: from airline to financial institution.

*CAL (Israel Credit Cards Ltd.) is one of Israel’s leading credit card companies, providing payment solutions, issuing Visa and MasterCard cards, and offering consumer credit services.

Before we dive in, these are the previous posts on EL AL:

EL AL | The Cheapest Airline in the World?

EL AL | The Cheapest Airline in the World?

EpsilonTal
·
Aug 16
Read full story
EL AL | Full-Competition Year Could Deliver USD 750 million EBITDAR

EL AL | Full-Competition Year Could Deliver USD 750 million EBITDAR

EpsilonTal
·
Sep 19
Read full story

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