EL AL | New CEO: From CAL to the Cockpit — Why This Leadership Shift Matters
EL AL appoints a new CEO, CFO, and Matmid FFP CEO — signaling its shift toward becoming a financial institution
Disclaimer: As of the publish date, I hold a share of EL AL. This post is for information purposes only. I may buy or sell at any time without further notice. Not advice or a call to action.
Management changes are trivial, but in EL AL’s case, they could reshape the balance between aviation and finance [Share price: 1,486 at the time of writing].

In this post:
CAL’s* CEO joins EL AL: a game-changer for the 2026 negotiations.
CFO shift: new CFO appointed from within.
Matmid’s new CEO: loyalty growth and $31m profit in H1 2025.
EL AL’s bigger play: from airline to financial institution.
*CAL (Israel Credit Cards Ltd.) is one of Israel’s leading credit card companies, providing payment solutions, issuing Visa and MasterCard cards, and offering consumer credit services.
Before we dive in, these are the previous posts on EL AL: